The Rockford Bicycle Advantage


Here are the 8 top reasons our store is the best place to shop

The Right Price Guarantee
The Rockford Bicycle Company 30 day price guarantee* ensures that you are getting the best deal on your new bicycle purchase. If within 30 days of purchase, you find our store or a competing store offering the identical bicycle for less, we’ll refund the difference in cash or store credit. Just bring us verifiable proof of the lower price, along with your original sales receipt and we’ll gladly pay you the difference. *This guarantee is good on all identical, in-stock, non-closeout items from local authorized dealers. It does not include one-of-a-kind, demo, limited quantity offers, or if a bonus or free item is thrown in with the deal.

Ride Before You Buy
Located along the Perryville Bike Path, Rockford Bicycle Company has ample space for you to test ride the machine of your choice. So take them out and compare, run through the gears, squeeze the brakes, stand up and climb, coast for a bit; really get a feel for the comfort and fit. Bring it back and try another to compare… make sure that the bike you buy is the one you’ll ride for a long time to come.

Free Pro-Assembly
You will never get an unassembled bike in a big brown box from the Rockford Bicycle Company! Your bike will be fully assembled, fine-tuned and made ride-ready by our professional bicycle mechanics. No bicycle is sold without testing to ensure trouble-free riding!

Get The Right Fit

Every bicycle at the Rockford Bicycle Company has a frame and component group that is proportioned to it’s riders size and ability. Before you roll out the door, our mechanics will work with you to ensure the saddle height, foot, leg and arm position are correct for maximum efficiency and comfort.

Lifetime Free Maintenance Tune-Up
Once your purchase is made, rest easy knowing that Rockford Bicycle Company will be with you for every mile you ride. For as long as you own your new bike, our Lifetime Free Maintenance Tune-up program will make sure that the fundamental components of your bike are in proper operating condition. If something isn’t working right, just bring the bike in and our mechanics will get to work to get you riding again.

Youth Bike Trade-Up Program
When you buy a new youth bike, (24” wheel or less) from the Rockford Bicycle Company we’ll give you back up to 50% of the original purchase price, in trade, when you’re ready to buy their next bike. This offer is good up to three years after the original bike purchase and is valid on trade-in for a larger bike. Just bring the original sales receipt* and your child’s old bike in reasonable condition. *Trade-ins require original sales receipt.

Buy With Confidence, Ride With Confidence

The staff at the Rockford Bicycle Company is fully trained and knowledgeable about each and every product we sell. Being experienced riders ourselves, we will gladly assist you in your buying decisions. In addition, we will gladly take the time to cover bike basics and explain the essential safety and repair issues you’ll need to ride with confidence.

The Right Information
The Rockford Bicycle Company’s staff of knowledgeable and enthusiastic cyclists will share their expertise and experience with you so you can begin enjoying cycling immediately! We have local trail maps for you and listings of the best local events that you can take part in with your new machine.