Welcome to the Rockford Bicycle Company!

The Rockford Bicycle Company is the largest bicycle store with the most comprehensive selection in the greater Rockford area. We provide cyclists of all types with high quality bicycles, parts and accessories, great service, and honest advice.  Come in and experience the difference!

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Trek Bikes at Rockford Bicycle Company

Authorized Trek Dealer

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We're Here to Help!

Flat tires happen, and other mechanical issues can crop up too. Not to worry! From flat tires to mishaps our friendly, knowledgeable staff is happy to help, and we'll have you back in the saddle in no time.

Tubes & Tires

Whether you need a flat fixed or are replacing your worn-out tires, we have a thorough selection of tires and tubes. We’ll help you select the correct size and get you back riding in style!

Comfort Upgrades

A comfortable rider is a happy rider, so we maintain a sweet seat selection and can recommend an upgrade that will put you in the lap of luxury. Ask to try out a few and feel the difference!

Service & Repairs

All our bicycles are assembled by pro mechanics and we're here to help with any adjustments. Already have a bike? Check out all the services we offer!